The platform is rolling out a updated setting that permits them to cut down on the amount of artificial intelligence-produced media appearing in their timelines. This step comes as the platform disclosed that it now features over 1 bn content made with AI.
Testing and Rollout
This change is in a pilot phase over the coming weeks before a widespread launch. This development coincides with a increase in content created by AI, driven by emerging AI video creators.
The Broader AI Trend
Recent reports that approximately one in 10 of the quickest rising video streams on another major platform exclusively feature content made by AI. A considerable share of this material is deemed mass-produced AI material, a phrase for poor-quality, factory-style content that is typically absurd or bizarre.
Our research shows that a lot of users enjoy content created using AI tools, ranging from computer-generated images to educational videos, and we aim to offer the community the ability to see more or less of that, based on their own choices,” commented a platform representative.
AI on the Platform
TikTok shared that there are now over a billion videos on its app labeled as AI-generated. Collectively, more than 100 million media items are added to the service every day, making AI content a relatively small percentage of its total content library.
Customizing Your Feed
Viewers will be able to reduce or increase the volume of AI-generated videos they watch by accessing the content preference setting in the application and choosing “AI-generated content”. Other topics that can already be controlled under the tool encompass politics, fashion, cosmetics, and choreography.
Content Labeling and Policies
TikTok’s policies require content makers to identify “realistic” AI-generated content, and it prohibits malicious AI impersonations of celebrities or crisis events. Any believable AI video that is not labeled can be taken down under its user guidelines.
Additionally, the platform will now attach an artificially created tag to content produced via its proprietary AI systems, or identified by an industry-wide initiative for recognizing AI-generated material. This action is designed to deter users from attempting to bypass the disclosure requirement.
Educational Initiatives
The platform is furthermore launching a $2m awareness program for specialists and institutions to develop learning resources about ethical AI use. This project will benefit charitable organizations focused on educating programming and robotics.
Moderation Strategy
TikTok has justified its moderation strategy, amid discussion over intentions to lay off hundreds of review team members in Britain. TikTok is set to cut hundreds of positions in its trust and safety department in London, with worker representatives and internet security professionals expressing worry that people are being substituted by AI moderation.
A senior executive explained that human moderation would remain essential, but AI can shield workers by filtering out the most graphic content ahead of it has to be seen by people. TikTok announced a 76% decrease in shocking and graphic content reviewed by content reviewers over the previous year due to reliance on its automated systems.
“We think that it’s essential to combine humans and technology to maintain a secure environment,” the official commented. “We’ll have humans as part of that process, but we additionally believe it’s highly necessary to minimize viewing of harmful content as quickly as possible, which is where a significant AI assistance is proving valuable work at speed.”
